Angry Bear was excited to partner with Realtree in creating the digital component of their Realtree Xtra Colors launch at the 2015 MAGIC show, the world’s largest fashion marketplace. MAGIC showcases the latest in apparel, footwear, accessories and manufacturing. Realtree partnered with MAGIC as the anchor brand in the show’s new Outdoor area.
Colors such as “Tropical Heat,” “Wild Orchid” or “Surf Blue” normally aren’t associated with camouflage, but these are just a few of the new Xtra Colors program options Realtree introduced at the event. These and other custom colors are now available to licensing partners who want to offer their fashion-conscious customers products with an outdoor element that stands out.
Angry Bear built a B2B application that allows Realtree to realtime demonstrate flexibility of options to potential licensee partners. We will release more details of the new Xtra Colors product in the near future.